Lack of Internal Expertise Is a Major Justification for Using

question 54

True/False

Lack of internal expertise is a major justification for using outside CRM services.

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Definitions:

Product Differentiation

A marketing strategy where a company attempts to distinguish its product or services from the competition.

Competitive Price-searcher

A market structure where firms have some control over their selling price because their products are differentiated, but they still face competition.

Entry Barriers

Obstacles that make it difficult for new competitors to enter a market, which can include high startup costs, regulation, or patent protections.

Competitive Price-searcher

A market condition where firms have some control over their pricing due to differentiated products, leading to a search for competitive prices.