Match the Term with Its Definition

question 81

Multiple Choice

Match the term with its definition.
-Small groups that an individual allows to influence his or her behavior

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups

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Definitions:

Billion Years Ago

A time scale used to describe events and processes that occurred a billion or more years ago in Earth's history.

Burgess Shale

A Lagerstätte in Canada in which there is a wealth of preserved fossils from the Cambrian period.

Lagerstätte

Lagerstätte (plural, Lagerstätten) is a site with an abundant supply of unusually well-preserved fossils — often including soft tissues — from the same period of time.

Cambrian

A geological time period occurring approximately 541 million years ago, notable for the Cambrian Explosion, a significant increase in the diversity of life on Earth.