Determining Market Potential Is the Process of Locating and Investigating

question 37

True/False

Determining market potential is the process of locating and investigating buying units that have both purchasing power and needs that can be satisfied with the product or service that is being offered.

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Definitions:

Deliberate Choice

The act of making a decision consciously and intentionally.

Availability Heuristic

A psychological shortcut that leverages the readily available examples in someone's consciousness when deliberating on a particular matter, concept, methodology, or decision.

Airplane Crash

An incident involving the failure and destruction of an aircraft during flight, usually leading to casualties.

Automobile Crash

An incident involving one or more vehicles colliding with another vehicle, object, pedestrian, or cyclist, often resulting in damage or injury.