Many Marketers Are Now Using New Interactive Technologies,such as Frito-

question 8

Multiple Choice

Many marketers are now using new interactive technologies,such as Frito- Lay's online virtual convenience store,to reduce the cost of .

• A)concept testing
• B)test marketing
• C)commercialization
• D)concept development
• E)product development

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Definitions:

Marketing Concept

A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.

Consumerism

The movement advocating for the rights and protection of consumers, including the demand for products that are safe, reliable, and reasonably priced.

Very Restrictive Return Policies

Return policies that greatly limit the conditions under which products can be returned or exchanged by customers.

Customer Relationship Management

A strategy and software for managing a company’s interactions with current and potential customers, aiming to improve business relationships.