Is Used When Two Established Brand Names of Different Companies

question 39

Multiple Choice

is used when two established brand names of different companies are used on the same product.

• A)A brand extension
• B)Co- branding
• C)Brand equity
• D)Internal marketing
• E)Cannibalization

---

Definitions:

Due Diligence

The thorough investigation or exercise of care that a reasonable business or person is expected to take before entering into an agreement or contract with another party.

Legal Entity

An organization or entity that is legally recognized as having rights and responsibilities separate from its members or owners, such as corporations, trusts, and partnerships.

Directors Responsibility

The legal obligations that board directors have to manage a company's affairs diligently, in good faith, and in the best interests of the company and its shareholders.

Consumer Protection

Rules and policies established to protect consumer rights, promote fair competition, trading practices, and ensure truthful information is provided in the market.