Which Type of Segmentation Centers on the Use of the Word

question 35

Multiple Choice

Which type of segmentation centers on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

• A)impulse
• B)behavioral
• C)psychographic
• D)emergency
• E)occasion

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Definitions:

Quantitative Terms

Phrases or expressions used to describe or measure something in numerical terms, often used in research or statistical analysis.

Human Resources

The department or function within an organization that focuses on the management, support, and development of its workforce.

Organizational Assessment

A comprehensive evaluation of an organization's performance, strategies, processes, and structures to identify strengths and areas for improvement.

External Environment

All the external factors and forces, including economic, technological, socio-cultural, and political/legal forces, that can influence an organization's performance and strategy but are outside its control.