Examlex
Which group determines a product's position relative to competing products?
Vicarious Modelling
A learning process that occurs through observing the actions of others and the consequences of those actions, rather than through personal experience.
Verbal Persuasion
The act of influencing or convincing others through spoken words, using logic, emotion, or authority.
Emotional Arousal
A condition where an individual experiences intense feelings or heightened emotional states, which can impact behavior and cognition.
Bandura
Refers to Albert Bandura, a psychologist known for his work on social learning theory, which emphasizes the role of observational learning, imitation, and modeling in behavior.
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