Sanguine Services Is a Small Company That Practices a Marketing

question 63

Multiple Choice

Sanguine Services is a small company that practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?

• A)mass
• B)concentrated
• C)geographically dispersed
• D)differentiated
• E)undifferentiated

Grasp the concepts behind programming languages and their translation into machine language.

Understand the binary system and the significance of bits.

Learn the structured design approach for solving problems.

Understand data measurement units in computing.

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Definitions:

Tangibility

The attribute of being able to be touched, seen, tasted, felt, or smelled, often used in differentiating goods from services.

Service Quality

The degree to which a delivered service meets the expectations of the customer, often assessed through dimensions like reliability, assurance, tangibles, empathy, and responsiveness.

Empathy

The ability to understand and share the feelings of another person.

Service Quality

The assessment of how well a service meets or exceeds customer expectations, often related to factors like responsiveness, assurance, and empathy.