Bob and Phyllis Cords Own Two Retail Stores,one in Pottstown

question 58

Multiple Choice

Bob and Phyllis Cords own two retail stores,one in Pottstown and one in Norristown.Though the towns are only 40 miles apart,the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of .

• A)local marketing
• B)demographic segmentation
• C)mass customization
• D)psychographic segmentation
• E)A and C

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Definitions:

Holding Cost Rate

The percentage of the inventory value charged as holding cost over a specific period of time.

Economical

Concerned with optimizing resource use and cost savings without sacrificing quality or performance.

Inventory Turnover

A measure of how many times a company's inventory is sold and replaced over a period, indicating the efficiency of inventory management.

In-progress Inventory

Items that are currently being manufactured or are in the process of being transformed from raw materials to finished goods.