Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles,and Purchase

question 48

True/False

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles,and purchase behaviors can be identified by multivariable segmentation systems that merge and analyze geographic,demographic,lifestyle,and behavioral data.

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Definitions:

Chapter 7

A provision under U.S. bankruptcy law for liquidating a debtor's assets to pay off creditors.

Unperfected Security Interests

A claim or lien on a debtor's property that has not met the legal requirements for enforceability against other creditors or in bankruptcy.

Secured Parties

Creditors that hold an interest in a debtor's collateral as security for the repayment of a loan or obligation.

Collateral

Collateral that a borrower offers to a lender to secure a loan or credit, which the lender can take possession of if the borrower fails to meet the repayment terms.