Which of the Following Is NOT True of Mature Consumers

question 58

Multiple Choice

Which of the following is NOT true of mature consumers?

• A)They are a good market for cosmetics and personal care products.
• B)The best strategy is to appeal to their active,multidimensional lives.
• C)They place more importance on brand names and are more brand loyal than members of other age groups.
• D)They are an ideal market for "do- it- for- me" services.
• E)High- tech home entertainment products appeal to them.

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Definitions:

Presidency

Refers to the executive head of state role, typically in charge of the executive branch of government in a republic or a democracy.

Glass-Steagall Act

Enacted in 1933, this Act separated commercial banking from investment banking and created the Federal Deposit Insurance Corporation (FDIC) to protect bank deposits.

FDIC

The Federal Deposit Insurance Corporation, a United States government agency that provides deposit insurance to depositors in American commercial banks and savings institutions.

Commercial Banks

Commercial banks are financial institutions that provide a variety of services, including accepting deposits, lending money, and offering checking and savings accounts to individuals and businesses.