When Customers Have a Low Involvement in a Purchase but Perceive

question 29

Multiple Choice

When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in .

• A)brand conviction buying behavior
• B)complex buying behavior
• C)habitual buying behavior
• D)variety- seeking buying behavior
• E)dissonance- reducing buying behavior

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Definitions:

Emotional

Relating to feelings, moods, or affective states, often influencing behavior, thoughts, and physical responses.

Cognitive

Pertaining to the mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Developmental

Pertaining to the process of growth and change throughout life, often in the context of psychological or physical maturation.

Corticosteroid

A class of steroid hormones that decrease inflammation in the body and modulate the immune system.