Why Should a Mission Statement Be "Motivating" Instead of Stated

question 19

Essay

Why should a mission statement be "motivating" instead of stated in terms of sales or profits?

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Definitions:

Overwhelming

A sensation or state of being burdened with an excessive amount of something, leading to difficulty in handling or coping.

Reflect

The process of thinking deeply or carefully about something, often leading to insights or a deeper understanding.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed.

Martin Seligman

A psychologist known for his work on the theory of learned helplessness, positive psychology, and well-being.