Which of the Following Would a Defender of Globalization Most

question 142

Multiple Choice

Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a two- way street?

• A)the growing number of IKEA furniture stores in the United States
• B)the view of McDonald's as a domestic brand in China
• C)the growing popularity of coffee in China since the introduction of Starbucks
• D)the initial failure of Disneyland Paris
• E)the antiglobalization protests aimed at KFC

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Definitions:

Consumer Adoption Process

The stages through which a consumer moves when deciding to accept and continue using a new product or service, including awareness, interest, evaluation, trial, and adoption.

Time To Market

The speed with which a company launches a product.

Product Development

The process of bringing a new product or service to market, from idea conception and design through to production and launch.

Product Development

The complete process of bringing a new product to market, from initial concept through to design, creation, and introduction to consumers.