Which of the Following Is NOT an Example of the Competitive

question 26

Multiple Choice

Which of the following is NOT an example of the competitive positions or roles that firms play in the target market?

• A)market challenger
• B)market follower
• C)market leader
• D)market nicher
• E)market provider

---

Definitions:

Media Advertisements

Marketing communications employed to inform or persuade target audiences regarding products, services, or ideas.

Terror Management Theory

A psychological perspective positing that fear of mortality drives humans to develop cultural worldviews for meaning, stability, and self-esteem.

Mortality

The state of being subject to death; the death rate within a population.

Prejudice

a preconceived opinion or judgment towards people or a situation, which is not based on actual experience or reasoning.