Gaining Requires Delivering More Value and Satisfaction to Target Consumers

question 77

Multiple Choice

Gaining requires delivering more value and satisfaction to target consumers than competitors do.

• A)competitive advantage
• B)a target advantage
• C)competitor analysis
• D)benchmarking
• E)a market- center

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Definitions:

Product Price

The monetary cost of a good or service in the marketplace.

Profit-Maximizing

The process by which a company determines the price and output level that generates the maximum profit.

Marginal Cost

The increased cost resulting from the production of one more unit of a product or service.

Revenue

The total income received by a business or organization from its normal business operations.