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Why Are People Reached by Direct Mail Better Prospects for a Company

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Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?


Definitions:

Nonparents

Individuals or couples who either choose not to have children or do not have children due to various circumstances.

Personality Traits

Enduring characteristics or qualities that form an individual's distinctive character and influence behaviors and responses to different situations.

Late Adulthood

A stage of human development that occurs from the mid-60s onward, characterized by changes in physical health, cognitive function, and social roles.

Change

the process or act of becoming different in some particular way, without permanently losing one's or its former characteristics or essence.

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