Which of the Following Reasons Is LEAST Likely to Explain

question 72

Multiple Choice

Which of the following reasons is LEAST likely to explain why direct- mail marketing drives more than a third of all U.S.direct marketing sales?

• A)flexibility
• B)ability to be personalized
• C)measurable results
• D)high target market selectivity
• E)less expensive than mass media ads per thousand people reached

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Definitions:

Debt-to-Equity Ratio

A ratio reflecting the comparative amounts of debt and equity used to finance a company’s assets.

Investment Needs

The amount of capital required to fund a project, purchase assets, or support operations within a business.

Regular Cash Dividend

A payment made by a firm to its shareholders from its profits in the form of cash.

Cyclical Dividend Policy

A dividend payment strategy by companies that varies depending on the economic cycle, with higher payouts during economic prosperity and lower or no dividends during downturns.