Direct Marketing Is Continuing to Become More Oriented

question 84

Multiple Choice

Direct marketing is continuing to become more oriented.

• A)telephone
• B)Web
• C)television
• D)mail
• E)radio

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Definitions:

Modus Ponens

A form of logical argument where from premises in the form "If P, then Q" and "P is true," it logically follows that "Q is true."

Cognitive Overload

Breakdown of cognitive processing that occurs when the available information exceeds processing capacity.

Representativeness Heuristic

Representativeness Heuristic is a cognitive shortcut that involves judging the probability of an event by its similarity to a prototype.

Recognition-Primed Decision Making

A model that describes how people make quick, effective decisions by recognizing patterns and similarities with past experiences.