Which of the Following Best Explains Why Direct- Response Television

question 44

Multiple Choice

Which of the following best explains why direct- response television commercials have seen an increase in popularity in recent years?

• A)Return on advertising investment can be easily measured.
• B)It has become simpler to replicate the success of classic direct- response TV ads that introduced items such as the Veg- O- Matic and the Beef Jerky Machine.
• C)Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.
• D)Traditional broadcast and cable advertising has become prohibitively expensive for many mid- sized companies.
• E)The popularity of home shopping channels has lent direct- response commercials more credibility.

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Definitions:

Oil Quality

A measure of the properties of oil, including its viscosity, impurities level, and performance characteristics.

Sum Of Squares

A statistical measure used to describe the dispersion or variation of a set of data points by squaring their deviations from the mean.

Standard Error

A statistical measure that estimates the accuracy with which a sample distribution represents a population by using the standard deviation.

Dependent Variable

Outcomes or responses that researchers are interested in explaining or predicting, which change in response to independent variables.