Companies Are Doing Less and More as a Result of an Explosion

question 105

Multiple Choice

Companies are doing less and more as a result of an explosion of more focused media that better match today's targeting strategies.

• A)marketing;personal selling
• B)advertising;public relations
• C)public relations;advertising
• D)broadcasting;narrowcasting
• E)narrowcasting;broadcasting

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Definitions:

Split Form

In database software, a form type that simultaneously displays data in a form view and a datasheet view, facilitating data entry and browsing.

Book Rep

A representative specializing in the promotion and sales of books, often working for a publishing company.

Datasheet

A digital or physical spreadsheet used to record, organize, and manage data in tabular form.

Multilookup Field

In databases, a field that can reference the values from multiple tables or sources, enabling complex data relationships and queries.