Is a Measure of the Percentage of People in the Target

question 57

Multiple Choice

is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

• A)Reach
• B)Format
• C)Frequency
• D)Premium
• E)Qualitative value

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Definitions:

Verbal Communication

The conveyance of information or feelings through spoken words, encompassing elements like language, tone, and inflection for effective interaction.

Straightforward

Direct and clear, without unnecessary complexity or ambiguity.

"I" Message

A communication technique that focuses on the speaker's feelings and perspectives rather than placing blame, intended to reduce defensiveness in conversations.

Specific Behavior

A particular way of acting or conducting oneself that is identifiable and distinct.