All of the Following Are Benefits of Standardized Global Advertising

question 30

Multiple Choice

All of the following are benefits of standardized global advertising EXCEPT .

• A)more consistent worldwide image
• B)higher appeal to varying demographics
• C)greater global advertising coordination
• D)lower advertising costs
• E)greater consistency among international product Web sites

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Definitions:

Tortoises

Slow-moving, terrestrial turtles often characterized by a dome-shaped shell and long lifespan.

Quadrants

The four sections created when a plane is divided by its horizontal and vertical axes, often used in mathematics, graphing, and strategic analysis.

Small Appliances

Portable or semi-portable machines, generally used on tabletops, countertops, or other platforms, to accomplish a household task.

Dominant Market Share

A term describing a company or product that holds a majority percentage of total sales in its market, showcasing high competitive strength and market control.