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A Consumer Is Reading a Magazine with an Advertisement,but Is

question 143

Multiple Choice

A consumer is reading a magazine with an advertisement,but is distracted from reading the advertisement or its key points.This unplanned static or distortion during the communication process is called _ .


Definitions:

Cash Dividends

Payments made by a corporation to its shareholders out of its profits or reserves in the form of cash.

Earnings per Share

A financial ratio calculated by dividing a company's net income by its number of outstanding shares of common stock.

Cash Dividend

A payment made by a company to its shareholders, usually as a distribution of profits.

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