Examlex
Which of the following is NOT a factor in the changes occurring in today's marketing communications?
The Id
A component of Freud's psychoanalytic theory representing primal desires and drives.
Behavior Modification
A technique aiming to change negative behaviors into positive ones through reinforcement and punishment.
Modeling Behavior
A learning process that involves observing and imitating the behavior of others as a way of acquiring new behaviors.
Self-Efficacy
An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.
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