A Manufacturer of a Variety of Technological Devices Asked Its

question 122

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of .

• A)sales promotion
• B)direct marketing
• C)nonpersonal marketing
• D)public service activities
• E)buzz marketing

Understand the purpose and function of consumer laws.

Identify the role and actions of the Federal Trade Commission in protecting consumer interests.

Recognize the legal framework surrounding advertising practices and consumer protection.

Distinguish between lawful advertising practices and deceptive, misleading, or illegal advertisements.

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