The Chronological Résumé Is a Less Effective Format for Applicants

question 9

Multiple Choice

The chronological résumé is a less effective format for applicants who:

• A)have a consistent career history with no gaps.
• B)have progressed up a clearly defined career ladder.
• C) are seeking jobs different from the job currently held.
• D) are well qualified and have a lot of experience.

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Definitions:

Mass Marketing

A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.

Value Proposition

A business or marketing statement that summarizes why a consumer should buy a product or use a service.

Customer Needs

The essential requirements and desires that consumers want to satisfy with a product or service.

Competitors' Benefits

Advantages or valuable aspects that competitors offer, potentially attracting customers away from one's own business.