In the Context of Abraham Maslow's Concept of a Hierarchy

question 47

Multiple Choice

In the context of Abraham Maslow's concept of a hierarchy of needs, which of the following is a true statement?

• A)In our society, most people satisfy their upper-level needs before satisfying their lower-level needs.
• B)Social needs include the need to achieve one's fullest potential through artistic channels.
• C) The importance of a need level increases after its needs are satisfied.
• D) Effective communicators are able to identify and appeal to need levels in various individuals.

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Definitions:

Strategic Planning

The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.

Marketing Implementation

The act of implementing marketing strategies and plans into actions to fulfill strategic marketing goals.

Control Mechanisms

The procedures, policies, and rules used to monitor activities and ensure that organizational goals are consistently met.

Employee Behaviors

Actions and conduct of employees within an organization, which can influence its culture, performance, and reputation.