________ Scaling and ________ Scaling Both Are Comparative in Nature

question 59

Multiple Choice

________ scaling and ________ scaling both are comparative in nature.Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense.

• A)Paired comparison;constant sum
• B)Rank order;paired comparison
• C)Rank order;constant sum
• D)Q-sort;constant sum

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Definitions:

Hamburger Standard

A method for comparing the purchasing power between different currencies by measuring the cost of a McDonald's Big Mac in various countries.

Overvalued Currency

A situation where a currency's value is higher than what is considered to be its fair market value, often due to government intervention.

Gold Standard

A monetary system where a country's currency or paper money has a value directly linked to gold, allowing it to be exchanged for a set amount of gold.

Balance Of Trade

The difference in value between a country's exports and imports over a certain period.