Examlex
Exploratory research is used in cases when you must define the problem more precisely,identify relevant courses of action,or gain additional insights before an approach can be developed.
Engagement Device
A tool or strategy designed to captivate attention and encourage interaction between the audience and the brand or content on digital platforms.
Opinion Leader
An individual who influences others' attitudes or behaviors because of their authority, knowledge, position, or relationship.
Ad Creative
The visual, audio, or textual content that is crafted for advertisements to capture the interest of the target audience and communicate the brand message.
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