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If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).
Average Fixed Cost
The fixed costs of production divided by the quantity of output produced, showing the cost of each product unit excluding variable costs.
Average Variable Cost
The cost a company incurs for each unit of output, which changes with the level of production, excluding fixed costs.
ATC
Abbreviation for “Average Total Cost,” reflecting the total cost of production divided by the number of goods produced, in economic terms.
MC
Stands for Marginal Cost, which is the increase or decrease in the total cost that arises from producing one additional unit of a product.
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