Standardized Variables Have a Mean of 1 and a Variance

question 22

True/False

Standardized variables have a mean of 1 and a variance of zero.

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Definitions:

Subliminal Messages

Messages transmitted in a way that is designed to pass below the normal limits of perception, often used in advertising to influence consumer behavior unconsciously.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints, often based on their background, experiences, and biases.

Selective Exposure

The tendency of individuals to preferentially seek out and pay attention to information that conforms to their pre-existing beliefs and values, while avoiding contradicting information.

Federal Trade Commission

An independent agency of the United States government, established to promote consumer protection and eliminate and prevent anticompetitive business practices.