With Respect to the Strategic Planning Process, Why Has Social

question 13

Essay

With respect to the strategic planning process, why has social responsibility and marketing ethics become important today? Is it really necessary to consider these issues in strategic planning? How can a firm plan to be socially responsible?

---

Definitions:

Planning Process

A systematic approach to defining goals, developing strategies, and outlining tasks and schedules to achieve the goals.

Competitive Niche

A specialized segment of the market for a particular kind of product or service where a business can achieve a dominant position.

Strategic Management Tool

Instruments, frameworks, or methodologies used by individuals and organizations to analyze, plan, and execute strategies aimed at achieving competitive advantage.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, often used in financial markets, business strategy, and research.