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Preferred Pet Care,Inc. ,has recorded the following on its income statement for the period ending,December 31,2012: The return on sales = 34%.This return is outstanding and there is no need to compare this return to competitors in the veterinary services industry.
Intangible Asset
An asset that lacks physical substance but provides future economic benefits, such as intellectual property, goodwill, and brand recognition.
Amortization
The gradual reduction of a debt or the spreading of the cost of an intangible asset over its useful life.
Asset Turnover
An efficiency indicator that evaluates how a company's assets are used to produce revenue from sales.
Goodwill
The intangible asset that arises when a business is purchased for more than the sum of its net assets' fair market value, reflecting brand, customer loyalty, and other non-physical assets.
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