In 2011,Facebook ™ Started a Program Where Its Members Would

question 22

Multiple Choice

In 2011,Facebook ™ started a program where its members would get rewards in the form of "credits" that could be redeemed to make purchases on Facebook Deals™,a new daily deal site operated by Facebook that is similar to Groupon™,the most well-known daily deal website.Each time a member convinces others to watch certain ads,it gets Facebook credits.In marketing,we refer to this form of promotion as _________________.

• A)podcasting
• B)blogging
• C)sampling
• D)viral marketing

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Definitions:

Ethnomethodology

A sociological approach that examines how people use everyday conversations and interactions to construct a shared social order.

Social Norms

Shared, unwritten rules that dictate the behavior of individuals within a society or group, guiding what is considered appropriate or acceptable.

Face-To-Face Interaction

Direct social engagement between two or more individuals in the same physical space, allowing for immediate feedback and personal connection.

Division Of Labor

The systematic interrelation of different tasks that develops in complex societies.