Institutional Advertising Creates an Attractive Image for an Organization Rather

question 33

True/False

Institutional advertising creates an attractive image for an organization rather than for a product.

---

Definitions:

Generation Y

A cohort of individuals born roughly between 1981 and 1996, also known as Millennials.

Approximate Percentage

Approximate percentage is an estimated value expressed as a fraction of 100, used when exact numbers are not known or necessary.

Culture-Changing Products

are innovations or goods that significantly alter the behaviors, values, or norms of a society or cultural group.

Generation X

The demographic cohort following the baby boomers and preceding the Millennials, typically defined as being born from the early-to-mid 1960s to early 1980s.