Coupons, Contests, and Sampling Are Examples of Sales Promotion Activities

question 28

True/False

Coupons, contests, and sampling are examples of sales promotion activities.

Understand the role of trust, understanding, and acceptance in both friendships and love relationships.

Recognize the influence of attachment styles on adult relationships and their origins from early childhood experiences.

Familiarize with Sternberg’s triangular theory of love and its application in real-world relationships.

Explore how societal views on sexuality and relations have evolved or remained constant over time.

---

Definitions:

Luxury Goods

Products or services that are not essential but are considered desirable and are associated with high quality and high price.

Price Inelastic

Describes a situation where the demand for a product does not significantly change with a change in the product's price.

Marketing Mix

The set of actionable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.

Right Price

The optimum price point for a product or service where it meets the customer's value perception and the company's profitability goals.