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The Internet allows firms to listen to customers' wants,track their purchases,provide them with better service,and more access to information.
Marginal Social Benefit
The extra advantage to the community from creating or using an additional unit of a product or service.
Marginal Social Cost
The total cost society bears for the production of an additional unit of a good or service, including private and external costs.
Tradable Permits
Tradable permits are environmental policy instruments that allow companies or entities to buy or sell allowances to emit a certain amount of pollutants, aiming to reduce overall emissions efficiently.
Exclusive Licenses
Agreements granting one party alone the right to sell, produce, or use intellectual property or product.
Q72: Marketing intermediaries have survived because they have
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Q118: Skilled professionals who are responsible for the
Q121: The goal of _ is to inform
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Q180: The Internet provides an effective medium for
Q211: The traditional promotion mix for a firm
Q249: A major advantage of direct marketing is
Q273: One of the distinct differences between _