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It is important to design promotional efforts specifically for individual countries since sometimes the brand is not appealing in the targeted country.For example,a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.
Calcitonin
A substance secreted by the thyroid gland that plays a key role in controlling blood calcium concentrations.
PTH
Parathyroid hormone, responsible for regulating blood calcium levels.
Blood Calcium
The concentration of calcium ions in the blood, vital for healthy bones, teeth, and proper function of the heart, muscles, and nerves.
Nuclear Receptor
A class of proteins within cells that, upon binding with a ligand, can act as transcription factors to affect gene expression.
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