The Use of Promotional Tools to Persuade Wholesalers and Retailers

question 167

Multiple Choice

The use of promotional tools to persuade wholesalers and retailers to stock and sell merchandise represents a

• A) pull strategy.
• B) segmentation strategy.
• C) push strategy.
• D) product placement strategy.

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Definitions:

Planning

The process of making plans for something, including setting goals, defining steps, and allocating resources to achieve those goals.

Diagnosis

The identification of the nature and cause of a disease or condition through examination of symptoms and often diagnostic tests.

Structure Evaluation

The process of assessing the arrangement, condition, or effectiveness of a physical or organizational structure.

Computer Password

A secret series of characters that enables a user to access a file, computer, or program.