Xer-Wise Markets and Promotes Its Products to Consumers Over the Internet.Melody

question 256

Multiple Choice

Xer-Wise markets and promotes its products to consumers over the Internet.Melody and Tom are considering a more aggressive approach to generate enthusiasm for the MuscleMaster over the Internet.They have discussed offering young adults free T-shirts and special discounts on Xer-Wise equipment if they will agree to hype the benefits of the MuscleMaster in Internet chat rooms.They are even considering setting up a program in which customers get commissions for directing friends to the Xer-Wise website.If they adopt these strategies,Tom and Melody would be utilizing:

• A)secondary marketing.
• B)viral marketing.
• C)unified marketing.
• D)extended reach marketing.

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Definitions:

Annual Lease

A contract or agreement that outlines the terms under which one party agrees to rent property from another party for a period of one year.

Payments to Workers

Financial remuneration provided to employees for their labor, often in the form of wages or salaries.

Entrepreneur's Forgone Interest

The potential revenue lost by investing in one's own business instead of utilizing those funds in an alternative investment.

Normal Profit

The level of profit necessary for a company to remain competitive in the market, covering opportunity costs, but not creating economic profit.