In the Terminology of Multilevel Marketing, Which of the Following

question 389

Multiple Choice

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

• A) upliners are intermediaries who deal directly with final customers, while downliners are intermediaries who coordinate the transportation and storage services the upliners need to move the goods they sell through the channel of distribution.
• B) upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit.
• C) upliners sell through electronic retailing arrangements, while downliners use more traditional methods of retail selling.
• D) upliners use intensive distribution strategies to sell a good, while downliners use either a selective or exclusive distribution strategy to sell the same type of good.

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Definitions:

Thematic Apperception Test

A projective psychological test in which respondents reveal their underlying motives, feelings, and traits through the stories they make up about ambiguous pictures.

Validity

The degree to which a test or instrument measures what it is intended to measure.

Rorschach Test

The Rorschach test is a psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation or complex algorithms.

Projective Tests

Psychological assessments where individuals are shown ambiguous stimuli and their responses are interpreted to uncover underlying thoughts, feelings, or traits.