In the Terminology of Multilevel Marketing, Which of the Following

question 389

Multiple Choice

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

• A) upliners are intermediaries who deal directly with final customers, while downliners are intermediaries who coordinate the transportation and storage services the upliners need to move the goods they sell through the channel of distribution.
• B) upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit.
• C) upliners sell through electronic retailing arrangements, while downliners use more traditional methods of retail selling.
• D) upliners use intensive distribution strategies to sell a good, while downliners use either a selective or exclusive distribution strategy to sell the same type of good.

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Definitions:

Press Releases

Official statements issued to the media to announce something of public interest.

Test Market

A strategy where a new product or service is launched in a limited geographical area to gauge customer response and effectiveness before a wider release.

Positioning

is the strategy of establishing a brand or product in a particular segment of the market or in the minds of consumers by differentiating it from competitors.