Firms Utilize ________ When They Attempt to Add Value to Their

question 296

Multiple Choice

Firms utilize ________ when they attempt to add value to their product by offering service after the sale,product demonstrations,or interactive customer Web sites.

• A)nonprice competition
• B)relationship branding
• C)niche marketing
• D)break-even segmentation

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Definitions:

Sherman Act

A foundational antitrust law in the United States, enacted in 1890, aimed at preventing anti-competitive practices, monopolies, and cartels.

Clayton Act

A U.S. antitrust law aimed at promoting fair competition for the benefit of consumers, by preventing unfair business practices.

Celler-Kefauver Act

An antitrust law in the United States that prohibits certain types of corporate mergers and acquisitions that could lessen competition.

Mergers

The combining of two or more companies into one entity, often to achieve market synergies, expand business operations, or increase competitiveness.