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In recent years, the packaging of products has been given a greater role in product promotion.
Depreciation Expense
the systematic allocation of the cost of a tangible asset over its useful life.
Goodwill
An intangible asset that arises when a business is acquired for more than its fair value, attributed to factors like reputation, brand, and customer relationships.
Fair Value
The estimated market price of an asset or liability, reflecting the amount for which it could be exchanged or settled between knowledgeable parties in an arm's length transaction.
Book Value
This is the net value of a company's assets minus its liabilities, as recorded on the balance sheet.
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