As Restaurant Chains That Specialize in Mexican Cuisine, Fernando's and Carmelita's

question 109

Multiple Choice

As restaurant chains that specialize in Mexican cuisine, Fernando's and Carmelita's offer similar items on their menus. However, Fernando's restaurants are positioned in the market as elegant establishments with high prices. Carmelita's restaurants, on the other hand, are located in middle-class neighborhoods, with a casual atmosphere that welcomes families with young children. The prices at Carmelita's are in the moderate range. When evaluating the marketing strategies used by these restaurants, we can conclude that:

• A) both practice product mix effectiveness.
• B) they utilize product differentiation.
• C) Fernando's has chosen a shopping good strategy.
• D) their target markets differ, with one intended to appeal to the industrial market, and the other designed to attract the consumer market.

---

Definitions:

Biceps Brachii

A muscle of the upper arm that flexes the elbow and rotates the forearm, consisting of two heads (long and short) originating from the shoulder and attaching to the forearm.

Flexor Carpi Ulnaris

A muscle of the forearm that acts to flex and adduct the wrist.

Metacarpal Bones

The five long bones in the hand that are connected to the carpals (wrist bones) and the phalanges (fingers).

Palmaris Longus

A muscle of the forearm that is involved in the flexion of the wrist and can be used as a tendon graft site.