________ Is the Stage of New-Product Development That Involves Promoting

question 36

Multiple Choice

________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

• A) Commercialization
• B) Brand identification
• C) Product differentiation
• D) Merchandising

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, delineating a five-tier model of human needs, from basic (physiological) to higher (self-actualization) needs.

Physiological Needs

Basic physical requirements for human survival, such as air, water, food, shelter, and sleep.

Cognitive Needs

Cognitive needs refer to the mental requirements for knowledge, understanding, and curiosity that motivate individuals to explore and understand the world around them.

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's abilities, appearance, and personality.