The Product Life Cycle Consists of ________ Stages

question 61

Multiple Choice

The product life cycle consists of ________ stages.

• A) 3
• B) 4
• C) 5
• D) 6

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Definitions:

Sales Era

A historical period in business, roughly from the 1920s to the 1950s, where the focus was primarily on increasing sales through advertising and selling techniques, with less emphasis on the needs of the consumer.

Relationship Era

A period in marketing where the focus shifts towards building long-term relationships with customers rather than on individual transactions.

Marketing Era

signifies a time in business thought where the focus shifted towards satisfying customer needs and wants, leading to the development of market-oriented strategies.

Production Era

A historical period characterized by a focus on manufacturing efficiency, where businesses prioritized production over marketing.