Roberto Martinez Is a Marketing Manager for Friendly Financial Services

question 171

Multiple Choice

Roberto Martinez is a marketing manager for Friendly Financial Services.He has been looking at a variety of factors,such as technological,socio-cultural and economic trends as well as competitive conditions.Martinez is confident that these factors will impact Friendly's future marketing success.His efforts are an example of:

• A)target marketing.
• B)competitive benchmarking.
• C)relationship marketing.
• D)environmental scanning.

---

Definitions:

Machover's

Refers to the Machover Draw-A-Person Test, a projective psychological test used to assess personality and emotional functioning.

Goodenough-Harris

A drawing test used as a measure of intelligence in children, where children are asked to draw a person.

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious thoughts, feelings, and desires.

Advanced Skills

Skills that go beyond basic proficiency, requiring higher levels of knowledge, experience, or training.