Charging High Prices to Earn Large Profits During a Time

question 9

Multiple Choice

Charging high prices to earn large profits during a time when there is little competition represents a ________ strategy.

• A) penetration
• B) bundling
• C) skimming
• D) cost-based

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Definitions:

Compliance

The act of conforming, acquiescing, or yielding, often to a set of rules, standards, or demands.

Resistance

The act of opposing or struggling against something that is perceived as a challenge or a threat.

Foot-In-The-Door

A persuasion technique where a small initial request is made in order to gain compliance with a larger request later.

Door-In-The-Face

A persuasion technique where a large, unreasonable request is made first, followed by a smaller, more reasonable request.