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Separating a Market by the Amount of the Product Consumed

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Separating a market by the amount of the product consumed is known as volume segmentation.


Definitions:

Horizontal

Referring to a direction or plane parallel to the ground or base line, at a right angle to the vertical.

Sketch Graph

The process of drawing a rough graph of a mathematical function or equation based on its key features, without the use of precise calculations.

Absolute Value

The distance of a number from zero on a number line, without considering direction.

Equation

An equation is a mathematical statement that asserts the equality of two expressions, often including variables and constants.

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